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Hey GFM, As you know I met Diamond on the streets of DTLA. Over the years he became my muse. My goal was to give Diamond a purpose and stability. Also, I wanted to boost his self-esteem since he has been unhoused for years. We decided to call it Jacqass because Diamond is fondly known as Jack. If you know Diamond, you know he can be a jackass lol. That's how Jacqass became our brand. |
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